Charlotte’s Palette Of Beautifying Eye Trends

Charlotte Tilbury has created some of the most iconic beauty looks in the world, from runway to red carpet. always innovating, Charlotte’s palettes of beautifying eye trends are her 30 years of artistry + must-wear 2025 trends, made easy. Create limitless, ultra-wearable eye looks with the perfectly nuanced 9-pan palettes. Easy to apply, easy to blend and easy to layer, the new. Textures and finishes will take you from desk to date to disco in just a few swipes. It’s effortless multi-dimensional magic.

1. Choose your matte to prime and smoke.

2. Choose your shimmer to enhance and sparkle.

3. Choose your pop to light play and make eyes look bigger and brighter.

What makes it magic?

1. 30+ years of artistry and must-wear 2025 trends, made easy.

Famous for creating the most iconic looks in the world for red carpets and runways, Charlotte has poured 30 years of expertise into her new. Palettes of beautifying eye trends. Easy to apply, blend and layer, it’s makeup that does the work for you. Just follow Charlotte’s magic code, ‘matte, shimmer and pop’, to create the most hypnotising, mesmerising eyes of your dreams.

2. Choose your colour world, choose your energy.

Colour has the power to transform how you look and how you feel – it’s why Charlotte has spent her career decoding the art, science and psychology of colour theory. these 9-pan palettes are colour theory made easy for you, with shades and textures to make every eye colour glimmer, and energy-inspired colour worlds to make you feel. all shades within each colour world work harmoniously together, so you can’t go wrong. it’s the confidence to wear colour in a palette.

3. New. hypnotising textures and finishes.

The highly pigmented eyeshadows are in new. hypnotising textures for a multi-dimensional finish: matte silk, crystal pop, diamond dimension, molten satin and crystal chrome. Just swipe to dial up your look from desk to date to disco.

4. Inspired by Sofia Tilbury. Fashion week tested.

Sofia Tilbury, global artistry director and makeup artist for over a decade, inspired Charlotte to create her artistry-led palettes of beautifying eye trends. Sofia and Charlotte’s pro-artists have been secretly using them for some of the biggest fashion week shows in the world to create striking looks.