Aveda’s Shampure Nurturing Shampoo is 98% naturally derived and silicone free. It’s enriched with Abyssinian oil to gently cleanse and weightlessly nourish all hair types while infusing it with a calming aroma with 25 pure flower and plant essences.
Massage into wet hair. Rinse. Follow with the Shampure Nurturing Conditioner.
WaterAquaEauAmmonium Lauryl SulfateCocamide MipaPropanediolBabassuamidopropyl BetaineCrambe Abyssinica (Abyssinian) Seed OilBixa Orellana (Annatto) Seed ExtractGlycerinPeg-60 Almond GlyceridesPolysorbate 80Polyquaternium-10Sodium ChlorideCitric AcidFragrance (Parfum)LinaloolGeraniolCitronellolBenzyl BenzoateLimoneneSodium PhytateBenzoic AcidPhenoxyethanolPotassium SorbateSodium BenzoateAnnatto (Ci 75120)
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.


















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