The Bold Lipstick

Don’t hold back. Reignite life. Celebrate colour. And enter the bold.

Rouge Pur Couture The Bold Lipstick is a couture shine lipstick for the unshy. It provides bold colour in one stroke and gives a couture shine so intense yet so thin in a buildable texture. It offers ultimate lasting comfort with 40% caring ingredients.

Infused with red floral oil from YSL Beauty Ourika Gardens and grape oilthis lipstick will leave your lips feeling smooth and comfortable. Continuing the innovative tradition set by Rouge Pur Couture with its pure colourlong lasting finishand creamy comfortthe new addition to the family pushes colourshine and comfort to the max. Bolderintense colour that lasts up to 5-6 hoursyet with a skin-like thin film that sits comfortably on the lips. Shinier. Delivering a finish that’s in a league of its own – not glossnot satinnot matte – but pureuninhibitedthree-dimensional shine.

Adorned by a unique Cassandre engraved in the mould with a hot stamping technique. Wrapped round its middlecinched at the waistthe iconic YSL Cassandre moves horizontally into a belt around the lipstick and takes on a golden hue in contrast to the new look black of the cap. Lift off the lidand

**Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.